About transparency. An outside professional opinion that can help you break down the walls
Paul was able to highlight the initial issues we had in our plan and created a logical roadmap plan to eliminate them. We are delighted with our outcome. It’s a shame that Paul didn’t accept our full-time offer.
– Mike@Scotsman
How I got started on this path
I have worked for myself as a fractional CMO since 2023. Well, I thought I was, in reality, I have been consulting for Saas, Cybersecurity and e-commerce businesses since 2013. I just renamed my title according to my experience and expertise.
My vision: is to provide clear and modernised holistic guidance to help businesses scale while helping them implement viable marketing experiences.
What do I bring to your organisation?:
As a fCMO, my expertise is in operational marketing and brand strategy.
and I aim to help your company scale by defining a strategy
To achieve that I’ll leverage: go-to-market (market insights, segmentation, targeting, and positioning ). including the 3 C’s – Customer journey; company insights; competitors and other necessary methodologies.
Focus on delivering on business objectives & set goals
Build & execute a plan to achieve the designated goals
Optimise and communicate the results.
Examples – Case studies & results
I can be a great fit for scaling your company:
Are you scaling your business with a forecasted $/£20M or plus? Then hire an fCMO/Marketing Director to generate that growth.
You will Benefit
A part-time executive with no overheads. This approach allows your company to enjoy the services of a fCMO who can set strategies, optimise processes, make important budget decisions, and empower your team.
Cybersecurity – Secure Coding
Created and developed the marketing plan with the following value prop: “Offering next-generation threat detection and automated response, reducing breach risks by 70% “.
Project success factor
A 12% increase in organic results. The company benefited from warm leads resulting in second-quarter meetings. The transformation was established within a year.
Business, Brand and Behaviors
My view and experience taugh me that branding is no longer just a marketing job but an understanding of various elements coming together.
In fact, it’s more of a holistic, experience-driven approach across different touchpoints.
Every organisation should be aligned, with internal and external values that drive the experiences delivered to customers.
Under NDA (Agency contract)
I was able to establish a clear brand positioning through a comprehensive workshop. I have worked from the brand situation to inspire and adopt an operational marketing strategy.
Project success factor
The key success factor included building trust from the outset. We used 4 elements/principles exercise. 18% MROI on first campaign engagement.