Strategic leadership Get advice on how to create successful brand and marketing strategies for B2B industries. Workshops for execution on-demand.
In this post, I describe the best agile and lean marketing strategy practices to help team efficiency for a better ROI. We all live in a fast-paced business environment and must organise and optimise our teams to get the best out of their marketing execution. There are two things I would like to present before … Read More
In this post, I will unveil the huge benefits of hiring a fractional CMO (fCMO) and give you my honest opinion. I will include some steps for when and how to work with one. I also present and discuss the significant advantages and disadvantages of doing so, especially for organisations that may not have the … Read More